FRW Studios has had the pleasure of working with the Plan Canvas team since the early stages of this startup software. Our task was to build a website that would serve as the portal to the software, but also as a public-facing marketing piece to highlight the services of Plan Canvas. As both a Business Strategy Management Technology and a Consulting Service, Plan Canvas gears its services towards start-ups, entrepreneurs, small business owners and freelancers. With this audience in mind, FRW created a website that has more of a young and casual feel compared to its more buttoned-up counterparts. Brightly colored imagery contrasting with a lot of bold black, along with a focus on diversity, we were able to achieve a look that is reflective of Plan Canvas’ target audience. We continue to update and maintain the website as this startup grows and evolves.
Follow them at PlanCanvas.net.