At FRW Studios, we know craft beer.
Our Creative Director and founder Julie White started at the Brewers Association in Boulder, Colorado designing over 20 craft beer books for Brewers Publications. Along with book design, she did the creative for events such as the Great American Beer Fest at Savor. Lance White, our Operations Director, and partner worked with Yellow Springs Brewery and The Dayton Beer Co. before joining Julie at FRW.
After the Brewers Association, she spent time at Stone Brewing in Escondido, California before starting FRW Studios. Since then, we’ve worked with The Cicerone Certification Program for over ten years, handling their creative work form print to digital and have work with the following breweries and associations:
- Cicerone Certification Program
- OC Brewers Guild
- Port Brewing
- The Lost Abbey
- MotoSonora Brewery
- Laguna Beach Beer Co.
- Pier City Cider
- Brewers Association
- Brewers Publications
- Stone Brewing
At FRW Studios, we work with companies of all types and sizes to deliver the expert creative and technical services they can’t provide themselves. We specialize in brand development, graphic design, web design, copywriting, book publishing, and more. We have the skills vital to marketing goods and services in today’s digital environment.
We also partner with other specialty companies to bring our clients a full range of creative services.
One of these companies is HBT Digital, which specializes in social media marketing, pay-per-click advertising, and online profile creation and optimization.
If you have a company that wants to benefit from the advantages of our creative expertise, fill out the form below today to see how we can provide the skills, talent, and creativity you need to stay ahead of your competition.
In business, being small has its advantages. Small companies tend to be faster, nimbler and more adaptable than big organizations that often get bogged down in bureaucracy and process. The downside is that small companies tend to lack the resources often required to handle specialized technical challenges or take advantage of unique, short-term business opportunities.
This is where outsourcing your creative work to FRW Studios comes in.
Outsourcing — or “farming out” as it is sometimes called — is the process of hiring outside resources to perform jobs that in-house employees can’t. For example, few small companies maintain the full-time talent or expertise to create a company brand, build and manage a company website, create a product brochure, or execute a successful advertising campaign. Instead, they outsource these jobs to marketing agencies, advertising agencies, or individual freelancers.
- You don’t have to hire and maintain a large in-house staff to handle what may be limited or short-term assignments. This not only saves you the cost of annual employee benefits and salaries, but also the cost of the space required to house them.
- You can select the specific talent you need to handle each assignment. Succeeding in today’s digital environment requires an array of expertise ranging from backend programming to search engine optimization (SEO). Unless you are a major national corporation, you probably don’t have the need or resources to keep such an array of specialists in-house.
- You can quickly rotate your talent team as necessary. You avoid hiring and firing full-time employees and all the headaches that come with it.
- You have better control over your budget. You never have to “carry” full-time employees whose skills aren’t being fully utilized.
At FRW Studios, we work with companies of all types and sizes to deliver the expert creative and technical services they can’t provide themselves. We specialize in brand development, graphic design, web design, copywriting, book publishing and more. We have the skills vital to marketing goods and services in today’s digital environment.
We also partner with other specialty companies to bring our clients a full range of creative services.
One of these companies is Vizolutions, Inc., which specializes in search engine optimization (SEO), social media marketing, pay-per-click advertising, and online profile creation and optimization.
We also partner with Epic Iris Video Productions, which creates customized/interactive videos for product and service demonstrations, corporate profiles, testimonials and lead generation.
If you have a company that wants to benefit from the advantages of outsourcing, contact FRW Studios today to see how we can provide the skills, talent, and creativity you need to stay ahead of your competition.
At FRW Studios, we believe strongly in social responsibility. We know that strong communities require the active participation of its members, both individual and commercial, to provide the social infrastructure we all need to prosper and deal with temporary adversity.
“We support Mercy House’s mission by donating our copywriting, graphic design and web services to help the organization with its community outreach and communications. Our shared goal is to break the cycle of homelessness that continues to devastate families and communities throughout Southern California.”
This end, FRW Studios is donating time and resources to Mercy House, a Santa Ana-based non-profit organization that provides housing and comprehensive support services to the homeless, including families, adult men and women, mothers and their children, persons living with HIV/AIDS, individuals overcoming substance addictions, and some who are physically and mentally disabled.
Mercy House was founded in 1988 by Father Jerome Karcher – with a vision to serve the homeless in our local community. Mercy House emphasizes accountability, integrity, and self-sufficiency to help people who, due to circumstances often beyond their control, find themselves destitute and without a permanent residence. They provide temporary housing and counseling as well as education and job-hunting services so people who want to become self-supporting can do so.
Last year, Mercy House provided permanent housing solutions to nearly 1,400 men, women, and children throughout Orange County.
Lately, we’ve been rewatching The Office on Netflix. The first three seasons have been great a second time around.
Those of you who watched it know that Pam Beasley wanted to be a graphic designer instead of working at the front desk. From the clip below, you can see what you pay for creative is what you get.
With FRW Studios you’re getting years of experience with our Creative Team. Both Julie and I are proud of the fact we’ve part of been in-house design teams and at agencies before launching FRW Studios.
Hearing Pam talk about mockups, thumbnails and “splash frames” leads into her saying she doesn’t know what she’s talking about.
Our job at FRW Studios is to guide our clients on the right path. We’re not here to say “yes” if it’s not right for their brand. Our job is to show them the best option they request while also showing what we’d do if we were them.
We are not amateur designers. Our years of experience and reputation for excellence will elevate your brand and make you stand out visually!
Size can matter. A lot. But when it comes to marketing, big agencies can make you feel pretty insignificant.
FRW Studios is what the industry likes to call a “boutique” agency.
“We’re a small company that helps other companies get bigger. Being small means we’re fast. Responsive. And not burdened with expensive overhead. It means we give you the time and attention you need.”
Want to get your message out in a way that makes customers respond? That’s what we do. And we do it in a big way. Find out what a boutique agency can do for you by giving us a call at 949-441-2407.
A time and place for stock photography
Stock photography is an interesting beast. There are some design puritans who consider stock images to be low-brow, the artistic equivalent of fast-food hamburgers: cheap, readily available, and empty of nutritional value. Other designers use them exclusively, finding them to be a cost-efficient way to quickly communicate concepts and emotions.
I am a realist and believe there is a time and place for the Getty Images, iStock and Shutterstock of the world. Wouldn’t it be great if every project used custom photography? Absolute-freaking-lutely! But oftentimes, budgets or timelines do not allow for such luxuries. In those cases, stock photography is not only a convenience, but a necessity.
As a contributing photographer to Getty Images, I’d be a hypocrite to preach otherwise. But I have found that, over the years, you can take stock photography and turn it into something significantly less “stock.”
For example, let’s take these two images. On their surface, both are fine. But when you work with FRW Studios, we don’t settle for “fine.” Using our advanced Photoshop expertise, we can adjust exposure, saturation, contrast and other elements to make photos more impactful.
As seen in these examples, we can customize stock images to achieve a wide variety of goals. For instance, craft beer clients have specific needs, such as changing the beer color (which is indicative of the style), amount of foam and even the relationships of faucets to glasses. We can adjust all these elements working from simple stock images. The result is an image that, to the consumer’s eyes, looks custom.
Lance and I have always said, “We make stuff look good” and this is just one of the endless examples of how we can accomplish this.
Reach out to us today, and let us help you look good, too!
We’re almost to a favorite holiday of mine, Record Store Day. Thanks to Toxic Beauty Records in Yellow Springs, I’ve been able to get my hands on a few limited releases from The Afghan Whigs and Butch Walker.
On April 22nd there will be quite a few 12″ singles and re-releases coming out (the full list is here).
- Alice in Chains – Get Born
- Big Star – Complete Third: Vol 3: Final Masters
- Blitzen Trapper – Unreleased Recordings Series: Waking Bullets at Breakneck Speed
- Johnny Cash – Children’s Album
- Drive-by Truckers – Electric Lady Sessions
- Marcy Playground – Marcy Playground
- Old 97s – “Terlingua” / “Off My Mynd”
- Yes – 90125
Some of the vinyl on my list include’s Johnny Cash’s album my first grade teacher, Mrs. Cook used to play to our class, unreleased Big Star, Blitzen Trapper and new Old 97s.
The beauty of vinyl is threefold to me:
- Album. You listen to an album, not just a track. You know, the way it was meant to be listened to.
- Liner notes. Finding out who played, who wrote, who engineered and who produced will give you a pathway to finding new music.
- Artwork. In today’s instant world, you miss the cover of an album on your iPhone. You’ll get to see some great artwork when you hold up an album, hell, hold up a CD. One of my favorites is artwork from my friend Dan Schmidt on the 2005 album, Stairs and Elevators by the Heartless Bastards.
Now get out, find your local record store, flip through their selection and bring a new album or two home.
One would say I’m a special type of creative. The special type that can’t stand a file being named untitled-1.psd. Just search images on Google for “untitled-1.psd” and you’ll see what I mean… Working as an individual or team you’ll speed up your workflow with a few simple tricks thanks to DAM (Digital Asset Management).
My obsessive love for organization goes back to the day I realized I had over a 100 albums. DAM (haha) did they need to be organized! At first I went with the predictable artists in alphabetical order, but then I had 1,000s of albums and each artist would need their albums in chronological order. Then MP3s came around and thanks to SoundJamMP on my Mac (this is the software Apple built to make iTunes) I was introduced to metadata. If you’re like me, this will be your best friend and these keywords will streamline your workflow. I have since applied these same ideas and techniques to the work files.
Folders: Organize your files and folders. Hierarchy is there for a reason. You want to find the native file for the ad you made in 2015? It’s really easy if you have a system set up.
Naming: With the sample below, you can see a system I’ve been using for years. With one glance of a file you will know the client, the year, the name and what comp or version it is.
Now that you’re organizing your creative, you should look at getting a DAM.
The first DAM I helped set up was during my time at Roland DGA. Canto Cumulus was the vendor we chose. Being an in-house department for a printers and vinyl cutter manufacturer, we had a huge collection of photography and vector artwork. It took time, but once we tagged the files with metadata our print department was able to find a job with ease.
The next DAM I worked with was during my time at The Peterson Group. The art department there was small, but our client list was large. Depending on the job we would use freelance artists so they would need access to our client’s assets. This time with a smaller budget—but the need for a DAM—I selected Extensis Portfolio. Using a server set-up on a Mac Pro, my team was able to search with ease to find an image.
I then found myself at a rather large company with over 15,000 employees [name withheld for reputation sake, that place has made headlines!]. Our large marketing department that supported over 100 locations we needed a robust system. As the Digital Marketing Manager I was tasked with finding the right solution for our workflow. After countless visits with vendors and attending a few Henry Stewart DAM Conferences, I finally found our solution: Widen out of Madison, Wisconson. Their team was able to get us set up and a bonus was their print-on-demand system that let our divisions make their own marketing materials.
There you have it, a few solutions to assist with your workflow.
Last week I finally replaced my trusty Wacom Intuos 3 tablet with the new the Intuos Pro. Wacom has finally added bluetooth (without an adaptor) along with touch capabilities making my daily tasks both easier and faster.
It’s hard to believe, but I got my first tablet on our Apple II clone, the Franklin ACE 1000 in 1984. It was the KoalaPad. It only had two buttons and a plastic pencil but it improved my drawing capabilities tenfold! Thanks to learning how to type with Typing Tutor II, learning to code and most of all, page layout with The Newsroom from Springboard. I know others loved The Print Shop, but The Newsroom’s stock art and page layout capabilities started me off right.
Our trusty Apple ImageWriter dot matrix printed out the creative newsletters and banners I worked on at night and during the weekends. Needless to say I’m thankful for my supportive parents and my drive to turn this into a career that I love. I hope our girls will learn to code on their iPads or keep drawing with their Crayolas so they can take after their mom and dad.